EASY PARK APP LAUNCH
- App Education
- Street Team / Gorilla Marketing
- First Party Data
- Customer Acquisition
The Challenge
EasyPark manages and operates 125 parking facilities. They wanted to increase awareness and usage of their new paid parking app to transition away from the standard way of paying.
The Approach
Created engaging and tech savvy street teams for key current parking lots plus new grand openings over a 6-month period, informing and educating parkers about the new app while helping and encouraging them to download and use the app. Leverage coupon downloads to incentivize app usage.
The Impact
App usage increased +40% and up to 440 downloads occurred on average per day. EasyPark was thrilled to announce that on one of the days that the UB Marketing street team was on site, it was their biggest parking revenue day ever.
