G&F FINANCIAL GROUP
- Sponsorships & Partnership Management
- Street Team / Gorilla Marketing
- Mascot / Performers
The Challenge
G&F Financial Group tasked UB Marketing to grow brand awareness within their community through grassroots activations, with the goal of attracting Millennials to their company.
The Approach
Designed and activated a “Fresh Team” at sponsored local events, sports game, festivals, consisting of performers, dancers, and acrobatics to create a highly engaging and approachable environment. All elements were on brand and Brand Ambassadors educated customers on G&F and local branches.
The Impact
Throughout the campaign’s duration, the Fresh Team was present at 50 events and engaged with 98,772 people, generating 129,403 impressions. UB Marketing significantly increased brand awareness and G&F was getting tagged as the “cool” credit union year after year with UB Marketing’s support.
